Archive for July, 2013

Services You Can Expect with an Automotive BDC

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[Posted July 24th by Keith Shetterly]

 

Car dealerships today are faced with many obstacles in the marketplace, and they must find an effective way to overcome those obstacles if they want to thrive and be profitable. These challenges include everything from dealing with aggressive customers who are defensive when entering the showroom floor or dealership lot to generating new leads and keeping overhead low. Dealerships that are not effective at overcoming obstacles run the risk of going out of ...

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Do I Need a Dealership BDC?

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[Posted July 17th by Keith Shetterly]

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Auto dealer’s work with high-dollar merchandise and their customers are usually brimming with questions. People want to know what’s in stock, what features are on other cars and what their trade in is worth. Keeping track of all this information through a paper inventory system is time-consuming, and that will ...

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How Equity Marketing Can Boost Auto Sales

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[Posted July 10th by Keith Shetterly]

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Equity marketing is a term used to describe the value of a product’s brand name. Equity marketing helps a company generate sales using the power of association. There are many ways that companies use brand equity in marketing. Establishment of “customer relationships” is one, as is using specific marketing ...

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Learn What Your Clientele Really Thinks with Automotive CSI

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[Posted 3 July 2013 by DealFinder]

Sometimes selling cars can feel a little combative. Shoppers are coached by friends and family to be as aggressive as possible in order to get the best deal they can, and told just as often that car salesmen are trying to pull one over on them. With customers automatically on the defensive, it can be tough for the dealership to get a real idea of what the clientele want or ...

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