Archive for September, 2013

Exploring the Tools of Dealership Marketing

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[Posted September 25th by Keith Shetterly]

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Dealership marketing is tougher than ever with the advent of the Internet. Even though the web offers greater opportunities to reach potential customers, it also offers your competitors the same opportunities. Today’s car buyer does not assume that he or she will buy close to home; in fact, some buyers ...

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Automotive Direct Mail is a Reliable Method of Generating New Business

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[Posted September 18th by Keith Shetterly]

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Competition in the car industry is fierce, and dealers need to use every tool available to them. While television and radio ads reach out to a large audience, a more targeted approach is often more cost-effective. When it’s time to invest in direct marketing that actually gets results, consider direct ...

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How Do I Know if an Automotive Call Center is Right for My Dealership?

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[Posted August 28th by Keith Shetterly]

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The automotive industry has stiff competition. Even when people are loyal to a brand, they don’t always return to the same dealership. This makes is more challenging than ever for dealers to attract new customers and get existing ones to return when it’s time to purchase a new car. However, an ...

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Automotive BDC Is the Key to Improved Sales

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[Posted August 4th by Keith Shetterly]

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An automotive business development center or automotive BDC is a location where all communication pertaining to sales, service and other factors involving customers can be routed. BDCs are commonly used in the automotive industry to help busy auto dealerships handle the large amounts of communication they receive.

What Does A BDC ...

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