Archive for October, 2013

Your Dealership is Only as Strong as Your Automotive BDC

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[Posted October 23rd by Keith Shetterly]


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In the past, it was believed that in order to be successful in the automotive business all you had to do was build a building. As the years went by and owners began realizing the need to draw in new prospects another belief was upheld, that one business could benefit from the ...Continue Reading →
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What is Equity Marketing?

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[Posted October 16th by Keith Shetterly]


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Equity marketing refers to the process of finding customers who have investments in a brand or product and then marketing to the appropriate audience within the auto dealer customer base. The term equity marketing can refer to efforts made toward customers who already own the brand or those who are utilizing ...

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The New Keys to Effective Dealership BDC

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[Posted October 9th by Keith Shetterly]


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Business development centers or BDCs have become common among car dealers. A modern dealership BDC is used to enhance dealership sales through four means: attracting new customers, enabling sales people to work more productively, aligning the service department with the dealership’s other areas and retaining loyal customers who become return purchasers.

BDCs ...

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How Will Automotive CSI Improve My Sales?

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[Posted October 2nd by Keith Shetterly]


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The best auto dealerships are learning how to use automotive CSI feedback to their advantage. Using a pro-active approach, these innovative dealers are recognizing that the customer satisfaction index can improve sales by ensuring that their needs are being addressed effectively and correctly. These dealerships know that effective sales people ...

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