Archive for January, 2014

Learning More about Automotive Direct Mail

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[Posted January 18th, 2014 by Keith Shetterly]


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Automotive direct mail is a way of marketing and advertising automobiles through direct mail. This can be done through either blanket marketing which is the process of sending a single piece of direct mail to every address in an area, or through target marketing which markets to a specific targeted ...

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Is An Automotive Call Center The Missing Piece To Your Dealership?

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[Posted December 11th, 2014 by Keith Shetterly]


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An automotive call center is a dealership’s best friend when it comes to managing the heavy flow of phone traffic generated by current and potential customers. With the help of an automotive call center, dealerships can schedule and manage phone calls to free up employees for other tasks and can ...

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Examining the Keys to Equity Marketing

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[Posted January 22nd, 2014 by Keith Shetterly]


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What is equity marketing? Simply put, it is the act of capitalizing on the incredible potential of past sales. Using equity position management software can help you, as a dealer, take advantage of the power of these sales and increase your own profitability. Selling the Brand When someone already has one of your ...Continue Reading →
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You Can’t Afford to Ignore Automotive CSI

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[Posted January 10th, 2014 by Keith Shetterly]


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The automotive CSI is a tool used by dealers to see how satisfied their customers are. It allows them to focus on areas of opportunity while staying on track in their strong areas. It’s a valuable tool that dealers simply cannot afford to ignore. The following is just a few ...

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Enhancing Your Auto Sales with Dealership BDC

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[Posted January 8th, 2014 by Keith Shetterly]


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Auto dealerships can benefit from using a business development center, by attracting new buyers, selling more vehicles, saving money and building customer loyalty. An effective BDC can enhance your customers’ experience at your dealership, translating to a more cost effective alternative to radio and TV ads, and a more centralized point ...

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