Archive for April, 2014

How Has Dealership Marketing Evolved In the 21st Century?

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[Posted April 16th, 2014 by Keith Shetterly]


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There is simply no going back to the days before computers, smart phones and other devices changed the way everything is done, including car dealership marketing and sales. Fortunately, many technologically advanced marketing tools are also easy to use and allow dealerships to change the way they perform tasks better ...

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Targeted Reach: The Keys to Automotive Direct Mail

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[Posted April 15th, 2014 by Keith Shetterly]


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Direct mail marketing can be an effective tool in the generation of new business. As the owner of a car dealership, you can use this tool to your advantage in building both sales initiatives and customer loyalty through direct mail, calls and emails, as well as automated and scheduled customer follow-ups. ...

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Automotive BDC Infographic March 2014

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Automotive BDC Infographic March 2014
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Cultivating Sales with an Automotive Call Center

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[Posted April 2nd, 2014 by Keith Shetterly]


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Generating new business and handling increased leads can be made easier through the implementation of automotive call centers. Dealerships looking to boost business and make it more effective can invest in an automotive call center, or automotive business development center (BDC). This tool is ideal for capturing sales initiatives at several ...

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