Archive for May, 2014

How to Create New Marketing Opportunities For Your Dealership

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[Posted May 28th, 2014 by Keith Shetterly]


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If you’re looking to up the ranking of your car dealership, increase the number of people who visit you dealership and make purchases, and improve your return-on-investment (ROI), you need to start marketing. Dealership marketing tools can be a great way to bring people and profits in, and don’t have ...

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Using an Automotive Call Center to Bring Customers in to Your Dealership

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[Posted May 21st, 2014 by Keith Shetterly]


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There are a number of ways using an automotive call center may help your business. You’ll be able to increase the number of interested buyers that enter your dealership. There will always be someone available to talk to your customers to assure them that they are getting the best deal. ...

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The Advantages of Using BDC in the Automotive Industry

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[Posted May 12th, 2014 by Keith Shetterly]


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The Business Development Center, usually abbreviated as “BDC,” typically refers to a call center of customer service representatives. Automotive BDC support staff use computer system software designed to assist the dealership with virtually every aspect of car buying and servicing. Although the BDC concept is used in several different ...

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A Helpful Guide to Dealership Equity Marketing

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[Posted May 1st, 2014 by Keith Shetterly]


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Equity marketing is a term used by automotive dealers to describe the type of marketing in which sales staff “mine equity” in existing customer relationships. Simply put, this means using the information you already have available about a customer to tailor a new deal to his or her needs, making ...

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