Archive for June, 2014

Navigating the Automotive Business Development Center

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[Posted June 27th, 2014 by Keith Shetterly]


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Any dealership these days can benefit from incorporating an automotive business development center (BDC) into its operations. Why? Sure, this type of system helps to lure in more buyers, but it’s much more than that. It can also sell more vehicles, save the dealership money, build customer loyalty and increase ...

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A Beginners Guide to Dealership BDC

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[Posted June 27th, 2014 by Keith Shetterly]


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An auto dealership business development center (BDC) is a standard developed by the industry for helping your dealership deal with providing superior service to your customers. Elements of a well-integrated auto dealership BDC include a customer call-center, customer service center, follow-up and lead generation system. What you know and understand ...

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Dealership Marketing Infographic June 2014

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Dealership Marketing Infographic June 2014
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How Satisfied Are Your Customers? The Importance of Automotive CSI

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[Posted June 26thth, 2014 by Keith Shetterly]


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Knowing that your customers are happy and satisfied with your products and the level of service your auto dealership delivers can be accomplished through the use of an automotive CSI. CSI (Customer Satisfaction–or Service– Index) software helps you measure the satisfaction of your customers and provide the feedback ...

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New Options for Equity Marketing for Your Car Dealership

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[Posted June 24th, 2014 by Keith Shetterly]


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Dealer software and equity marketing is a critical aspect of the car sales industry has been used to improve customer service and maximize sales and profit. As much of advertising and sales make a digital transition the car sales industry’s demand for a comprehensive form of equity ...

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How Automotive Direct Mail Plays an Important Role in Dealership Marketing

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[Posted June 9th, 2014 by Keith Shetterly]


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Automotive direct mail is one of the more popular forms of advertising out there for a simple reason: it works. As an effective tool in your automotive lead-generation efforts, direct mail marketing can boost both sales initiatives and customer loyalty. The tried-and-true method of coupling direct mail campaigns with ...

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