Archive for September, 2014

How Can Automotive CSI Help My Business?

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[Posted September 10th, 2014 by Keith Shetterly]


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When shopping for a vehicle, the experience goes beyond finding and buying the car itself. How the sales associate treats you throughout the process can make a huge difference. That’s why salespeople often ask—or even beg—customers to give them high marks in the customer satisfaction survey, which is also known as the Customer Survey Index (ASI). Automotive CSI is a very ...

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What is Equity Marketing?

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[Posted September 7th, 2014 by Keith Shetterly]


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Equity marketing is a crucial component of any business, but car dealerships in particular. Why? This concept reflects the true value your brand name holds for the products and services you provide, acting as an extremely strong influence of your sales and market share. You can command a higher price, a strong presence in the community and a more ...

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