Archive for October, 2014

How to Market Your Auto Dealership

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[Posted October 29th, 2014 by Keith Shetterly]


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With the Great Recession that began with the U.S. financial and subprime mortgage crises of 2007 and 2008, the economy would never be the same. Apart from the aforementioned sectors, the automotive industry was one of the most adversely affected. People were laid off, car sales slowed, and revenue dried up. While the economy has steadily recovered since the Great Recession began ...

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How to Support Your CRM With an Automotive BDC

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[Posted October 26th, 2014 by Keith Shetterly]


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CRM, BDC…there are a lot of acronyms out there in the world of business and auto dealerships in particular. The long and the short of it is, while both customer relationship management and business development centers can technically survive standing alone, they work best when used in conjunction to pack the biggest punch in terms of efficiency and results. A CRM platform, while crucial ...

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Advertising Through Direct Mail

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[Posted October 16th, 2014 by Keith Shetterly]


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Praised as an effective tool for any dealership, automotive direct mail advertising is still a crucial component to any ad campaign — despite the surging popularity of social media and email. Not only can it boost sales and loyalty from your customers, it can also bring up your bottom line — always an attractive goal for your business. Need help with ...

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Why Your Small Business Needs an Automotive Call Center

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[Posted October 7th, 2014 by Keith Shetterly]


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As a small business, you need all the help you can get streamlining your business operations, right? Well, consider the implementation of an automotive call center for assistance, which take the pressure off your sales team and help them funnel their attention where it’s needed most — on the showroom floor. Placing a contact center at your dealership employs the use ...

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