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Are you making the most of your automotive call center?

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Are-you-making-the-most-of-your-automotive-call-center

Is your automotive call center doing everything it could be doing for your bottom line? Whether you have the best call center solution in the business or something lesser, there’s always room for improvement in how you make use of the tools provided. From sales and marketing, to customer satisfaction and support, an automotive call center can and should ...

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7 tips for making sure your team gets the most out of your BDC

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7 tips for making sure your team gets the most out of your BDC

A good automotive BDC solution only goes so far—you need a team that knows how to use it properly. Many dealerships make the mistake of segregating the BDC from the rest of the dealership. Others fall into the opposite trap, homogenizing their sales force such that ...

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7 reasons customer service should be your dealership’s biggest concern

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Customer Service

In sales, nothing matters more than your ability to foster relationships with customers. Even if you’re selling a product which doesn’t lend itself to frequent repeat purchases, you still want customers to walk away happy that they bought something. More importantly, you want them to be happy they bought something from you, even if they could get the same thing elsewhere.

That’s why customer service should be the highest priority of ...

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Making the most of Automotive Direct Mail in 2016

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Automotive Direct Mail

A strong direct mail campaign remains a powerful tool in certain industries, even in an era of digital marketing. But to make the most of that tool, dealerships and others in the automotive industry must understand what’s changed, what’s stayed the same, and how to intertwine their direct mail with their general marketing strategy to achieve the best possible results. Direct mail may be a classic tool, but like ...

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3 Reasons a Multiple-Channel Approach is Critical for Dealership Marketing

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Car selling or auto buying

Before the age of the internet and smartphones, marketing an automobile dealership was relatively easy and straightforward. With word of mouth, a few local radio, print or TV ads, and maybe a bit of direct mail and telephone marketing, a dealership could reach the majority of its target audience simply and conveniently.

With the mass adoption of the internet and later the mobile phone with an always-on internet connection, ...

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9 features to look for when shopping for an automotive BDC

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If you pay attention to trends in the industry, you know how important a good automotive BDC (business development center) is for a dealership. But what separates the greatest BDC solutions from the rest? Here are nine features to look for when shopping around:

1) Customer research tools.

Solid market research tools are crucial for an effective automotive BDC. You should be able to gather extensive information on any prospect that walks ...

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8 ways an automotive call center can cut costs and raise profits

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A dealership without a full-featured automotive call center on its side is severely hurting its own profits and throwing away countless opportunities to refine its marketing, improve its branding, and strengthen its relationships with paying customers. An automotive call center can minimize waste, raise margins, and facilitate growth.

1) Offer easier contact

Easing communication for your customers helps your business thrive. Customers who are cared for properly will be more inclined to call, meaning you’ll be better positioned to sell more. Do ...

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10 reasons to adopt an Automotive BDC ASAP

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If your dealership or other auto business doesn’t already have an automotive BDC solution in place, you can be unreservedly stated to be leaving money on the table. Between the improvements in operational efficiency, the betterment of your relationships with customers, and the long-term and short-term advantages for your marketing and sales, a good BDC solution can wholly transform an organization—with an accordingly large impact on the bottom ...

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9 reasons you should be thinking about dealership BDC

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Are you working with a dealership BDC? If not, you’re already making a mistake. If you are, how much thought did you put into choosing a business development center to work with? If the answer is ‘not much’, then again, you’ve made a mistake. A strong BDC sits at the core of every strong modern automotive dealership; it’s as crucial to success in the current market as a website and analytics software.

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8 ways your customer satisfaction index impacts your overall success

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Wondering what automotive CSI can offer your business? While many companies understand the basic value of customer satisfaction, they often fail to account for the countless knock-on effects which arise from very good—or very bad—customer service. Today, we’re going to help you understand what all you stand to gain from assessing your business in terms of customer satisfaction, by showing you 8 simple ways your customer satisfaction index directly and indirectly impacts your overall success.
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