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3 Dynamic Ways to Increase Sales: Using a BDC

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[Posted June 3rd, 2015 by Keith Shetterly]

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Over the past few years there has been a major shift in the way customers buy their vehicles. This includes the way that many customers decide to make their purchases on the web. Also, there has been an increase in sales through phone leads. Due to this dramatic rise, the techniques that are used to handle more phone leads has changed. There are three ...

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10 Things Your Dealership BDC Should Be Doing

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[Posted May 13th, 2015 by Keith Shetterly]

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The business development center, or BDC, was pioneered in the automobile industry and the dealership BDC continues to play an integral role in the auto industry’s business model; offering services as varied as customer support, job training, lead generation, and funding. While there has been some debate as to whether BDCs are still useful, many industry leaders insist that they are invaluable and are looking ...

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5 Reasons to Open An Automotive Call Center

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[Posted March 27th, 2015 by Keith Shetterly]

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The automotive industry is dependent on the relationship between the dealer and the customer. A business development center, BDC, is a small company that’s created with the specific purpose of helping a company grow. In the case of the automotive call center it is largely set up to take inbound and outbound calls in an attempt to fulfill the automotive industry’s ...

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How to Strengthen Brand Loyalty

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[Posted March 5th, 2015 by Keith Shetterly]

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Brand loyalty is something every business wants but many don’t have. This is the stuff legends are made of: getting your customers to be loyal to you and only you. Brand loyalty, according to Retention Science, has less to do with prices or money and more to do with the way your brand is perceived by car buyers via promotional ...

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Automotive Call Center Infographic February 2015

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Marketing to Women: Auto Dealerships

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[Posted February 25th, 2015 by Keith Shetterly]

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If you manage the marketing end of your auto dealership, you are probably aware that marketing to women presents unique challenges for dealerships. Businesses in the auto industry must contend with a long history of female customers not being taken seriously. Since women now comprise a significant percentage of the modern workforce, outdated stereotypes must be replaced with updated concepts ...

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5 Signs of a Successful Automotive Call Center

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[Posted February 16th, 2015 by Keith Shetterly]

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Automotive call centers can be very stressful environment for your staff and customers. Keeping control of several aspects of running a successful automotive call center may sometimes be overwhelming, but with little work and proper planning, it can be done. As a manager of an automotive call center, you are expected to maintain a high call volume while running the business at ...

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Pursuing Internet Sales Leads

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[Posted December 26th, 2014 by Keith Shetterly]

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The verdict is all but in – and it’s one that everybody can agree on: the future is in cyberspace. As businesses move the bulk of their marketing plans into the online space, they’re experiencing a resurgence of the kind of traffic evident in the early days, when it didn’t cost an arm and a leg to corral new visitors. Dealership ...

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Why Automotive Call Centers Are Vital to Your Dealership

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[Posted November 11th, 2014 by Keith Shetterly]


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The rise of digital marketing has opened up unprecedented sales opportunities and leads in the automotive industry. In fact, such a wealth of information has given rise to the idea that automated data collection would change sales and make the automotive call center redundant. Exactly the opposite has happened. In fact, it became clear that the automotive call center was not ...

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Cultivating Customer Relationships With an Automotive BDC Center

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[Posted November 6th, 2014 by Keith Shetterly]

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For automotive dealership owners, customer service is an ever-changing beast that can be hard to tame. Good sales depend on good marketing skills and being able to reach out to the right people through the right venue. In many cases, dealers are turning to BDC, or Business Development Center programs. Automotive BDCs can help to bring customers in through new channels ...

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