Author Archive

What Makes Automotive BDC a Wise Investment for Your Dealership

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[Posted March 26th, 2014 by Keith Shetterly]


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Choosing an automotive Business Development Center (BDC) is a wise investment for your dealership in many ways. From streamlined operations to enhanced productivity, the benefits to incorporating an automotive BDC are focused on setting up a centralized point of contact that preserves existing sales resources while driving traffic and hunting ...

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BDC Can Make or Break Your Dealership

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[Posted March 19th, 2014 by Keith Shetterly]


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Business Development Centers (BDC) are an integral part of any car dealership and should be something that you should consider for your business. A BDC will provide you with all of the capabilities necessary to manage your car dealership and bring more revenue opportunities to your door. Managing your ...

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Understanding the New Tools of Dealership Marketing

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[Posted February 26th, 2014 by Keith Shetterly]


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As the owner of a dealership, you should be apprised of the latest technologies out there that help you run your business more efficiently. DealFinder Live’s new tool can help you achieve just that. DealFinder is considered the preferred choice when it comes to dealership marketing tools and the ...

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How High Does Your Automotive CSI Need To Be?

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[Posted March 12th, 2014 by Keith Shetterly]


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If you are not already measuring your automotive CSI, or customer satisfaction index, on a regular basis, you should be. It is important for you to know what your customers think and avoid problems before they start, if possible. CSI scores are also a great way to track your progress ...

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Equity Marketing Works for You and Your Dealership

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[Posted March 10th, 2014 by Keith Shetterly]


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Equity marketing provides your car dealership with a way to attract more buyers and sell more cars. It provides your dealership with a host of services that work together to improve sales results and convert more opportunities. If you feel that your bottom line is being consistently missed and the ...

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A Closer Look at the Automotive Call Center

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[Posted February 12th, 2014 by Keith Shetterly]


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What are automotive call center services? How do these services help your car dealership grow its revenue and manage its customers? The answers to these questions may be at the very heart of your success as an auto dealer. Working with a solutions provider like Deal Center’s Deal ...

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Sell More Cars with Automotive Direct Mail

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[Posted February 19th, 2014 by Keith Shetterly]


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Marketing tools that help you better serve your customer’s needs and make more sales are a required component of any auto dealership’s sales and marketing efforts. These tools include a customer relationship management (CRM) solution like the one provided through automotive direct mail. The marketing solution provided can help your ...

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Automotive BDC: The Latest Tool in Your Dealership’s Arsenal

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[Posted January 29th, 2014 by Keith Shetterly]


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What can automotive BDC do for your dealership? The answer is: almost anything you can imagine. BDC or business development center software has become the standard for automobile dealers who want to bring their business in line with the very best practices in the industry and make it easy for ...

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What Can You Expect to Get From Automotive BDC?

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[Posted February 5th, 2014 by Keith Shetterly]


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If you’ve never heard of the term automotive BDC, the term stands for business development center and it’s most commonly used in conjunction with the automotive dealership industry. Automotive BDC is designed to seamlessly handle tasks that dealers and sales people don’t have time for — sales calls, customer follow-ups, ...

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Learning More about Automotive Direct Mail

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[Posted January 18th, 2014 by Keith Shetterly]


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Automotive direct mail is a way of marketing and advertising automobiles through direct mail. This can be done through either blanket marketing which is the process of sending a single piece of direct mail to every address in an area, or through target marketing which markets to a specific targeted ...

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