[Posted February 13th, 2014 by Keith Shetterly]
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[Posted 3 July 2013 by DealFinder]
Sometimes selling cars can feel a little combative. Shoppers are coached by friends and family to be as aggressive as possible in order to get the best deal they can, and told just as often that car salesmen are trying to pull one over on them. With customers automatically on the defensive, it can be tough for the dealership to get a real idea of what the clientele want or ...Continue Reading →
[Posted 26 June 2013 by DealFinder]
Once upon a time, people who wanted to buy a new or used car had to go to various car lots and speak to dealers in person, and dealerships marketing materials can achieve this. It was the best way to know what kind of selection an auto dealership had. Yes, dealerships and private sellers could advertise in newspapers, but newspaper advertising has always been expensive for the average ...Continue Reading →
[Posted 20 June 2013 by DealFinder]
Automotive direct mail is a method used by automotive dealerships to market promotions, sales, and other events within the dealership. It is an effective means to inform and build a relationship with a specific audience regarding any automotive related news that may interest them. For this reason, it is necessary to communicate the correct information to the correct audience. While it may be tempting to send promotional material ...Continue Reading →
[Posted 13 June 2013 by DealFinder]
An automotive call center, also known as a business development center or BDC, is an extension of the customer service team at any auto dealership. Where normally a customer service team would only be able to interact with the people who walk through the door, or by reaching out through a direct mail campaign, a call center allows the team to make contact with larger groups of potential and ...Continue Reading →
[Posted 7 June 2013 by DealFinder]
A Business Development Center (BDC) is a form of customer service center that centralizes all professionals at one location and allows them to make contact with large groups of customers and potential customers at one time. An Automotive BDC have been shown to increase customer service quality and to increase productivity of customer service workers when implemented properly.
What Does a BDC Look Like?
A BDC can take several forms, depending on the needs of the ...Continue Reading →