[Posted March 19th, 2014 by Keith Shetterly]
Business Development Centers (BDC) are an integral part of any car dealership and should be something that you should consider for your business. A BDC will provide you with all of the capabilities necessary to manage your car dealership and bring more revenue opportunities to your door. Managing your customer relationships and providing them with information about their car service needs or opportunities to upgrade their cars are just some of the ways a dealership BDC can help your car dealership grow.
It is important to explore the ways in which a dealership BDC helps create additional business opportunities for your car dealership. These additional opportunities, whether in the area of customer service, repair or sales, mean more potential revenue and an increase in profitability. Improving your new and used car sales by creating sales campaigns and collating customer data for target marketing can be accomplished through the use of those BDC tools that help your car dealership succeed.
How a Business Development Center Creates Business
A well-planned and integrated BDC helps your car dealership grow its business base. A BDC integrates many tools that are used to help your car dealership better coordinate its sales efforts. This includes streamlining the customer experience, from interest to sale and beyond and using customer data in a way to improve customer satisfaction with your dealership and create loyalty. As customers consider you a trusted entity in meeting their car buying needs, your BDC can provide them with information about sales and specials as well as opportunities to provide testimonials and opinions key to influencing other buyers.
Improving Car Dealership Sales through Your BDC
Your business development center should include such features as a customer relationship management (CRM) system, a call center and other elements that help your car dealership sell more cars. The bottom line that you consider as a car dealer, in terms of revenue and revenue making opportunities can be enhanced by incorporated the technologies found in a BDC. Lead generation, strategic marketing and service are all elements that you should look for in the BDC, as well as opportunities for your lease business and vehicle exchange program.
There is a lot of expense that goes into acquiring a customer. Once you have established a relationship with someone wanting to do business with your car dealership, you need the tools and ability to manage that relationship in order to create additional opportunities for sales. If you are doing this in the absence of a business development center and feel that you should have better results, a BDC can help improve your car dealership sales by cultivating your customer relationships.
Finding the BDC Tool for Your Car Dealership
Not all BDC solutions are the same or provide your dealership with the same outcomes. You should investigate carefully what a BDC system offers and how it delivers on its promise to make your operations more efficient and produce an increase in opportunities to sell your car inventory. Finding the BDC tools that complement your business operation and produce the results that you desire is important in order for you to improve your bottom line and your dealership as a whole.