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9 ways to make Equity marketing work for you

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Looking for new ways to market? Familiar with the concepts behind equity marketing, but not sure it’s worth investing your time into? Simply looking for new approaches to your existing equity marketing strategies? Whatever your goal, understanding the many ways equity marketing can work for a business will push you closer to success—even if you’re not necessarily interested in leveraging each and every one of them. So consider these 10 ways equity marketing can ...

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10 Tips to Get Started With Dealership Marketing

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[Posted December 28, 2015 by Keith Shetterly]

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Looking to power up your dealership marketing, but not sure how to go about it? There’s enough information on marketing and sales to paralyze even the savviest of managers with information overload, but don’t worry—you don’t need to know all of that stuff just yet.

For now, stick with the basics; these 10 tips should get you started on refining your dealership marketing to new heights—and once ...

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10 ways an automotive BDC can improve your bottom line

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[Posted November 26, 2015 by Keith Shetterly]

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Savvy auto business owners are always on the lookout for new ways to improve their bottom lines, and few methods can compete with the benefits offered by a comprehensive automotive BDC solution. If you’re not familiar with the concept, BDC stands for ‘Business Development Center’—think of it as an evolution of your traditional call center, supported by the latest in CRM and ILM software solutions.

Still not sold on it? Here are ...

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Yes, an Automotive BDC Can Help Grow Your Business!

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[Posted September 28, 2015 by Keith Shetterly]

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Selling automobiles can be an extremely tough business, with its highly-competitive nature, thin margins and the constant struggle to keep customers interested in your products and coming through your doors. Even with a great sales team, a good location and the best vehicles on the market, you still must actively work to generate sales leads at all times to keep your dealership operating in the black.

By offloading much ...

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5 Ways an Automotive Call Center Improves Customer Relationships

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[Posted October 27, 2015 by Keith Shetterly]

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There is a lot more to a successful car dealership than simply closing the deal and handing a customer a set of keys. You have to get those customers through the door, make sure they get the attention they need, and check in with them after the visit–regardless of whether they bought a car or not.

While your sales team is in charge of the customers when ...

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Dealership BDCs: Tips for successful business integration

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[Posted September 10th, 2015 by Keith Shetterly]

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Business development is one department that dealerships can’t do without. Most dealers agree their salespeople’s phone skills can be terrifying. They may be great in face-to-face meetings, but it is a different matter altogether when getting to answer calls in a proper manner as well as making follow-up calls to customers.

When done right, Business Development Centers (BDCs) help dealerships significantly increase appointments, which leads to ...

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The How and What of the Automotive BDC

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[Posted June 29th, 2015 by Keith Shetterly]

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While everyone may say that they have an automotive BDC, when asked about what it does, oftentimes there are lots of different answers. The reason behind this is that not everyone understands what a BDC is.

According to Wikipedia, it “typically stands for “Business Development Center” in the professional business world. BDC usually refers to a call-center staffed with customer service representatives responsible for ...

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6 Ways to Improve Your Dealership’s CSI Scores

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[Posted June 4th, 2015 by Keith Shetterly]

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The single most effective way for a car dealer to differentiate their company from other dealerships is with outstanding customer service. Customers who come in ready to make a major life purchase have high expectations as to how they want to be treated.

There are major rewards for businesses that keep working to enhance customer relationships. It is a chance to build value for your customer without ...

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5 Reasons to Get a Job at a Business Development Center

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[Posted June 3rd, 2015 by Keith Shetterly]

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There are several important types of jobs available at a Business Development Center (BDC), especially since these centers are the driving force behind customer sales in businesses like the automobile business. The Business Data Manager is in charge of the center, and the other employees hired to do the daily work are often hand-picked by this person to accomplish the goals of the BDC.

The representatives ...

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4 Ways to Market Your Dealership More Efficiently

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[Posted June 3rd, 2015 by Keith Shetterly]

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Running a dealership requires a strong command of business strategies. These strategies include finding new and innovative ways to reach out to consumers and get them interested in your product. In the automotive industry, there are varieties of ways to bring in traffic. Here are 4 highly effective ways to market your dealership with a BDC.

1. Creating a Business Development Center

A business development center, or ...

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