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Ways to Utilize an Automotive BDC

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[Posted November 5th, 2014 by Keith Shetterly]

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As an arm of customer relationship management (CRM) software provider CAR-Research XRM, DealFinder functions as a business development center, or BDC. The term refers to a call center of customer service representatives, who are responsible for using software to connect potential and current customers to the appropriate departments of a dealership. An automotive BDC is viewed as an essential tool ...

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Dealership BDC is the Future of Auto Sales

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[Posted November 5th, 2014 by Keith Shetterly]


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In a fiercely competitive industry such as automotive sales, dealerships are always looking for ways to push more car units—and, by extension, generate more revenue. To this end, dealerships create a call center where they employ customer service representatives to interact with potential and current customers. Such a call center is referred to as an automotive “Business Development Center,” or dealership ...

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How to Market Your Auto Dealership

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[Posted October 29th, 2014 by Keith Shetterly]


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With the Great Recession that began with the U.S. financial and subprime mortgage crises of 2007 and 2008, the economy would never be the same. Apart from the aforementioned sectors, the automotive industry was one of the most adversely affected. People were laid off, car sales slowed, and revenue dried up. While the economy has steadily recovered since the Great Recession began ...

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How to Support Your CRM With an Automotive BDC

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[Posted October 26th, 2014 by Keith Shetterly]


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CRM, BDC…there are a lot of acronyms out there in the world of business and auto dealerships in particular. The long and the short of it is, while both customer relationship management and business development centers can technically survive standing alone, they work best when used in conjunction to pack the biggest punch in terms of efficiency and results. A CRM platform, while crucial ...

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Advertising Through Direct Mail

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[Posted October 16th, 2014 by Keith Shetterly]


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Praised as an effective tool for any dealership, automotive direct mail advertising is still a crucial component to any ad campaign — despite the surging popularity of social media and email. Not only can it boost sales and loyalty from your customers, it can also bring up your bottom line — always an attractive goal for your business. Need help with ...

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Why Your Small Business Needs an Automotive Call Center

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[Posted October 7th, 2014 by Keith Shetterly]


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As a small business, you need all the help you can get streamlining your business operations, right? Well, consider the implementation of an automotive call center for assistance, which take the pressure off your sales team and help them funnel their attention where it’s needed most — on the showroom floor. Placing a contact center at your dealership employs the use ...

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How Can Automotive CSI Help My Business?

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[Posted September 10th, 2014 by Keith Shetterly]


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When shopping for a vehicle, the experience goes beyond finding and buying the car itself. How the sales associate treats you throughout the process can make a huge difference. That’s why salespeople often ask—or even beg—customers to give them high marks in the customer satisfaction survey, which is also known as the Customer Survey Index (ASI). Automotive CSI is a very ...

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What is Equity Marketing?

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[Posted September 7th, 2014 by Keith Shetterly]


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Equity marketing is a crucial component of any business, but car dealerships in particular. Why? This concept reflects the true value your brand name holds for the products and services you provide, acting as an extremely strong influence of your sales and market share. You can command a higher price, a strong presence in the community and a more ...

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Equity Marketing Infographic August 2014

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Equity Marketing Infographic August 2014
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Creating an Effective Dealership Marketing Campaign

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[Posted August 27th, 2014 by Keith Shetterly]


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Creating market strategy for any business can be a daunting task. Knowing the right way to advertise in order to reach a specific target audience takes skill, common sense, and savvy customer knowledge. Not only does the market strategy have the potential to make or break a business, it can help to generate interest, promote deals, ensure customer loyalty, and ...

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