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Getting The Most Out of Automotive Direct Mail

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[Posted August 20th, 2014 by Keith Shetterly]


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Within the past decade or two, automotive dealerships have been increasingly relying on customer relationship management (CRM) software. Managing the interaction between company and client, CRM software is useful for integrating virtually all aspects of dealership operations, including sales, customer service, marketing, and technical support. CAR-Research XRM, one of the prominent CRM software providers in the United States, has a ...

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Customer Service Maximized With An Automotive Call Center

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[Posted August 13th, 2014 by Keith Shetterly]


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Automotive dealerships are turning to the call center to streamline their operations and better compete in the industry. This way of “dealing from a distance,” helps the buyer feel safe in their car search through a blend of telephone and Internet resources. This fast and effective way of communicating gives dealers an edge in increasing their market share where ...

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Targeting Customers with Dealership Equity Marketing

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[Posted July 30th, 2014 by Keith Shetterly]


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When you think of dealership equity marketing, you may think of targeting your customer based with new, innovative ways to boost sales. That’s certainly true, but you can also engage in opportunities for positive equity positions through buyback programs, handle follow up calls and generally manage all of your sales initiatives from one place. Through resources like DealFinder ...

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Keys to Successful Automotive Dealership Marketing

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[Posted July 16th, 2014 by Keith Shetterly]

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Recent technological development has greatly changed the way people engage and connect with each other. Gone are the days of snail mails and face-to-face meetings. Instead, more and more people are finding goods and services directly from their computers, smart phones, and other devices. The growing reliance on technology has dramatically transformed our lives. For those in the car dealership marketing sectors, generating sales ...

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What is Automotive Direct Mail?

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[Posted July 9th, 2014 by Keith Shetterly]


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Direct mail is touted by many as an effective tool for automotive lead-generation applications, as it can increase sales, customer loyalty and the bottom line. DealFinder in particular offers a comprehensive automotive direct mail program with the goal of boosting a variety of sales initiatives. When used in conjunction with live phone calls, emails and automated customer follow-throughs, you can ...

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Streamlining Business With an Automotive Call Center

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[Posted July 2nd, 2014 by Keith Shetterly]


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There are many benefits of a having an automotive call center as part of your dealership, including the ability to streamline your car dealership’s daily operations and increase sales. DealFinder is a preferred business development center (BDC) that can help you as a dealership owner generate new business, boost the satisfaction of ...

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Navigating the Automotive Business Development Center

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[Posted June 27th, 2014 by Keith Shetterly]


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Any dealership these days can benefit from incorporating an automotive business development center (BDC) into its operations. Why? Sure, this type of system helps to lure in more buyers, but it’s much more than that. It can also sell more vehicles, save the dealership money, build customer loyalty and increase ...

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A Beginners Guide to Dealership BDC

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[Posted June 27th, 2014 by Keith Shetterly]


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An auto dealership business development center (BDC) is a standard developed by the industry for helping your dealership deal with providing superior service to your customers. Elements of a well-integrated auto dealership BDC include a customer call-center, customer service center, follow-up and lead generation system. What you know and understand ...

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Dealership Marketing Infographic June 2014

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Dealership Marketing Infographic June 2014
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How Satisfied Are Your Customers? The Importance of Automotive CSI

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[Posted June 26thth, 2014 by Keith Shetterly]


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Knowing that your customers are happy and satisfied with your products and the level of service your auto dealership delivers can be accomplished through the use of an automotive CSI. CSI (Customer Satisfaction–or Service– Index) software helps you measure the satisfaction of your customers and provide the feedback ...

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