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New Options for Equity Marketing for Your Car Dealership

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[Posted June 24th, 2014 by Keith Shetterly]


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Dealer software and equity marketing is a critical aspect of the car sales industry has been used to improve customer service and maximize sales and profit. As much of advertising and sales make a digital transition the car sales industry’s demand for a comprehensive form of equity ...

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How Automotive Direct Mail Plays an Important Role in Dealership Marketing

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[Posted June 9th, 2014 by Keith Shetterly]


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Automotive direct mail is one of the more popular forms of advertising out there for a simple reason: it works. As an effective tool in your automotive lead-generation efforts, direct mail marketing can boost both sales initiatives and customer loyalty. The tried-and-true method of coupling direct mail campaigns with ...

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How to Create New Marketing Opportunities For Your Dealership

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[Posted May 28th, 2014 by Keith Shetterly]


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If you’re looking to up the ranking of your car dealership, increase the number of people who visit you dealership and make purchases, and improve your return-on-investment (ROI), you need to start marketing. Dealership marketing tools can be a great way to bring people and profits in, and don’t have ...

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Using an Automotive Call Center to Bring Customers in to Your Dealership

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[Posted May 21st, 2014 by Keith Shetterly]


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There are a number of ways using an automotive call center may help your business. You’ll be able to increase the number of interested buyers that enter your dealership. There will always be someone available to talk to your customers to assure them that they are getting the best deal. ...

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The Advantages of Using BDC in the Automotive Industry

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[Posted May 12th, 2014 by Keith Shetterly]


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The Business Development Center, usually abbreviated as “BDC,” typically refers to a call center of customer service representatives. Automotive BDC support staff use computer system software designed to assist the dealership with virtually every aspect of car buying and servicing. Although the BDC concept is used in several different ...

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A Helpful Guide to Dealership Equity Marketing

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[Posted May 1st, 2014 by Keith Shetterly]


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Equity marketing is a term used by automotive dealers to describe the type of marketing in which sales staff “mine equity” in existing customer relationships. Simply put, this means using the information you already have available about a customer to tailor a new deal to his or her needs, making ...

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How Has Dealership Marketing Evolved In the 21st Century?

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[Posted April 16th, 2014 by Keith Shetterly]


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There is simply no going back to the days before computers, smart phones and other devices changed the way everything is done, including car dealership marketing and sales. Fortunately, many technologically advanced marketing tools are also easy to use and allow dealerships to change the way they perform tasks better ...

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Targeted Reach: The Keys to Automotive Direct Mail

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[Posted April 15th, 2014 by Keith Shetterly]


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Direct mail marketing can be an effective tool in the generation of new business. As the owner of a car dealership, you can use this tool to your advantage in building both sales initiatives and customer loyalty through direct mail, calls and emails, as well as automated and scheduled customer follow-ups. ...

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Automotive BDC Infographic March 2014

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Automotive BDC Infographic March 2014
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Cultivating Sales with an Automotive Call Center

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[Posted April 2nd, 2014 by Keith Shetterly]


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Generating new business and handling increased leads can be made easier through the implementation of automotive call centers. Dealerships looking to boost business and make it more effective can invest in an automotive call center, or automotive business development center (BDC). This tool is ideal for capturing sales initiatives at several ...

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