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Learning More about Automotive Direct Mail

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[Posted January 18th, 2014 by Keith Shetterly]


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Automotive direct mail is a way of marketing and advertising automobiles through direct mail. This can be done through either blanket marketing which is the process of sending a single piece of direct mail to every address in an area, or through target marketing which markets to a specific targeted ...

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Is An Automotive Call Center The Missing Piece To Your Dealership?

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[Posted December 11th, 2014 by Keith Shetterly]


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An automotive call center is a dealership’s best friend when it comes to managing the heavy flow of phone traffic generated by current and potential customers. With the help of an automotive call center, dealerships can schedule and manage phone calls to free up employees for other tasks and can ...

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Examining the Keys to Equity Marketing

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[Posted January 22nd, 2014 by Keith Shetterly]


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What is equity marketing? Simply put, it is the act of capitalizing on the incredible potential of past sales. Using equity position management software can help you, as a dealer, take advantage of the power of these sales and increase your own profitability. Selling the Brand When someone already has one of your ...Continue Reading →
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You Can’t Afford to Ignore Automotive CSI

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[Posted January 10th, 2014 by Keith Shetterly]


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The automotive CSI is a tool used by dealers to see how satisfied their customers are. It allows them to focus on areas of opportunity while staying on track in their strong areas. It’s a valuable tool that dealers simply cannot afford to ignore. The following is just a few ...

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Enhancing Your Auto Sales with Dealership BDC

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[Posted January 8th, 2014 by Keith Shetterly]


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Auto dealerships can benefit from using a business development center, by attracting new buyers, selling more vehicles, saving money and building customer loyalty. An effective BDC can enhance your customers’ experience at your dealership, translating to a more cost effective alternative to radio and TV ads, and a more centralized point ...

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How Using Dealership Marketing Improves Sales Results

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[Posted December 30th, 2013 by Keith Shetterly]


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When it comes to recapturing lost opportunities, nothing is more important than having the right information. For example, when a dealer wants to reconnect with lost sales opportunities, it is critical to understand why the customer did not choose to buy in the first place. This knowledge acquired by

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Drive More Sales with Help from Automotive BDC

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[Posted December 12th,  2013 by Keith Shetterly]


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Car dealers are facing an uphill battle on multiple fronts. They need to appeal to customers who are interested in the car brands they carry, and they have to compete with other dealers for those customers. Individuals tend to shop around before making big purchase like a car, so ...

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How Equity Marketing Services Benefit Car Dealerships and Its Customers

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[Posted November 27th, 2013 by Keith Shetterly]


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Expanding the competitive advantage in the automobile industry can be a challenging situation for many car dealerships. Referral marketing has long been the standard for many car dealerships as it helps to reduce the difficulty of finding a particular customer with an interest in the vehicles on the lot. One effective ...

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How Can Various Dealership Marketing Strategies Improve Sales?

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[Posted November 20th, 2013 by Keith Shetterly]


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Good dealership marketing strategies reach out to every type of customer to ensure that the dealer has the strongest possible sales basis. Deal Finder Live offers several types of marketing strategies to help dealers reach the largest number of potential customers possible.

Equity DealFinder

With the diversified dealership marketing ...

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The Many Ways Automotive Direct Mail Can be a Successful Marketing Tool

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[Posted November 13th, 2013 by Keith Shetterly]


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Many new and used car buyers will spend time searching the Internet for great deals before they actually step foot into a dealership to start test driving vehicles. Dealerships, however, will not be able to finalize a sale until customers actually visit the dealership’s lot. One of the most significant challenges ...Continue Reading →
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