Archive for 'Blog'

Are you making the most of your automotive call center?

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Are-you-making-the-most-of-your-automotive-call-center

Is your automotive call center doing everything it could be doing for your bottom line? Whether you have the best call center solution in the business or something lesser, there’s always room for improvement in how you make use of the tools provided. From sales and marketing, to customer satisfaction and support, an automotive call center can and should ...

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7 tips for making sure your team gets the most out of your BDC

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7 tips for making sure your team gets the most out of your BDC

A good automotive BDC solution only goes so far—you need a team that knows how to use it properly. Many dealerships make the mistake of segregating the BDC from the rest of the dealership. Others fall into the opposite trap, homogenizing their sales force such that ...

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7 reasons customer service should be your dealership’s biggest concern

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Customer Service

In sales, nothing matters more than your ability to foster relationships with customers. Even if you’re selling a product which doesn’t lend itself to frequent repeat purchases, you still want customers to walk away happy that they bought something. More importantly, you want them to be happy they bought something from you, even if they could get the same thing elsewhere.

That’s why customer service should be the highest priority of ...

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Making the most of Automotive Direct Mail in 2016

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Automotive Direct Mail

A strong direct mail campaign remains a powerful tool in certain industries, even in an era of digital marketing. But to make the most of that tool, dealerships and others in the automotive industry must understand what’s changed, what’s stayed the same, and how to intertwine their direct mail with their general marketing strategy to achieve the best possible results. Direct mail may be a classic tool, but like ...

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8 ways an automotive call center can cut costs and raise profits

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A dealership without a full-featured automotive call center on its side is severely hurting its own profits and throwing away countless opportunities to refine its marketing, improve its branding, and strengthen its relationships with paying customers. An automotive call center can minimize waste, raise margins, and facilitate growth.

1) Offer easier contact

Easing communication for your customers helps your business thrive. Customers who are cared for properly will be more inclined to call, meaning you’ll be better positioned to sell more. Do ...

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10 reasons to adopt an Automotive BDC ASAP

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If your dealership or other auto business doesn’t already have an automotive BDC solution in place, you can be unreservedly stated to be leaving money on the table. Between the improvements in operational efficiency, the betterment of your relationships with customers, and the long-term and short-term advantages for your marketing and sales, a good BDC solution can wholly transform an organization—with an accordingly large impact on the bottom ...

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10 Tips to Get Started With Dealership Marketing

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[Posted December 28, 2015 by Keith Shetterly]

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Looking to power up your dealership marketing, but not sure how to go about it? There’s enough information on marketing and sales to paralyze even the savviest of managers with information overload, but don’t worry—you don’t need to know all of that stuff just yet.

For now, stick with the basics; these 10 tips should get you started on refining your dealership marketing to new heights—and once ...

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10 ways an automotive BDC can improve your bottom line

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[Posted November 26, 2015 by Keith Shetterly]

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Savvy auto business owners are always on the lookout for new ways to improve their bottom lines, and few methods can compete with the benefits offered by a comprehensive automotive BDC solution. If you’re not familiar with the concept, BDC stands for ‘Business Development Center’—think of it as an evolution of your traditional call center, supported by the latest in CRM and ILM software solutions.

Still not sold on it? Here are ...

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Yes, an Automotive BDC Can Help Grow Your Business!

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[Posted September 28, 2015 by Keith Shetterly]

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Selling automobiles can be an extremely tough business, with its highly-competitive nature, thin margins and the constant struggle to keep customers interested in your products and coming through your doors. Even with a great sales team, a good location and the best vehicles on the market, you still must actively work to generate sales leads at all times to keep your dealership operating in the black.

By offloading much ...

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5 Ways an Automotive Call Center Improves Customer Relationships

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[Posted October 27, 2015 by Keith Shetterly]

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There is a lot more to a successful car dealership than simply closing the deal and handing a customer a set of keys. You have to get those customers through the door, make sure they get the attention they need, and check in with them after the visit–regardless of whether they bought a car or not.

While your sales team is in charge of the customers when ...

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