Archive for 'Blog'

Marketing to Women: Auto Dealerships

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[Posted February 25th, 2015 by Keith Shetterly]

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If you manage the marketing end of your auto dealership, you are probably aware that marketing to women presents unique challenges for dealerships. Businesses in the auto industry must contend with a long history of female customers not being taken seriously. Since women now comprise a significant percentage of the modern workforce, outdated stereotypes must be replaced with updated concepts ...

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5 Signs of a Successful Automotive Call Center

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[Posted February 16th, 2015 by Keith Shetterly]

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Automotive call centers can be very stressful environment for your staff and customers. Keeping control of several aspects of running a successful automotive call center may sometimes be overwhelming, but with little work and proper planning, it can be done. As a manager of an automotive call center, you are expected to maintain a high call volume while running the business at ...

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Pursuing Internet Sales Leads

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[Posted December 26th, 2014 by Keith Shetterly]

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The verdict is all but in – and it’s one that everybody can agree on: the future is in cyberspace. As businesses move the bulk of their marketing plans into the online space, they’re experiencing a resurgence of the kind of traffic evident in the early days, when it didn’t cost an arm and a leg to corral new visitors. Dealership ...

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Why Automotive Call Centers Are Vital to Your Dealership

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[Posted November 11th, 2014 by Keith Shetterly]


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The rise of digital marketing has opened up unprecedented sales opportunities and leads in the automotive industry. In fact, such a wealth of information has given rise to the idea that automated data collection would change sales and make the automotive call center redundant. Exactly the opposite has happened. In fact, it became clear that the automotive call center was not ...

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Cultivating Customer Relationships With an Automotive BDC Center

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[Posted November 6th, 2014 by Keith Shetterly]

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For automotive dealership owners, customer service is an ever-changing beast that can be hard to tame. Good sales depend on good marketing skills and being able to reach out to the right people through the right venue. In many cases, dealers are turning to BDC, or Business Development Center programs. Automotive BDCs can help to bring customers in through new channels ...

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Ways to Utilize an Automotive BDC

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[Posted November 5th, 2014 by Keith Shetterly]

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As an arm of customer relationship management (CRM) software provider CAR-Research XRM, DealFinder functions as a business development center, or BDC. The term refers to a call center of customer service representatives, who are responsible for using software to connect potential and current customers to the appropriate departments of a dealership. An automotive BDC is viewed as an essential tool ...

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Dealership BDC is the Future of Auto Sales

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[Posted November 5th, 2014 by Keith Shetterly]


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In a fiercely competitive industry such as automotive sales, dealerships are always looking for ways to push more car units—and, by extension, generate more revenue. To this end, dealerships create a call center where they employ customer service representatives to interact with potential and current customers. Such a call center is referred to as an automotive “Business Development Center,” or dealership ...

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How to Market Your Auto Dealership

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[Posted October 29th, 2014 by Keith Shetterly]


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With the Great Recession that began with the U.S. financial and subprime mortgage crises of 2007 and 2008, the economy would never be the same. Apart from the aforementioned sectors, the automotive industry was one of the most adversely affected. People were laid off, car sales slowed, and revenue dried up. While the economy has steadily recovered since the Great Recession began ...

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How to Support Your CRM With an Automotive BDC

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[Posted October 26th, 2014 by Keith Shetterly]


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CRM, BDC…there are a lot of acronyms out there in the world of business and auto dealerships in particular. The long and the short of it is, while both customer relationship management and business development centers can technically survive standing alone, they work best when used in conjunction to pack the biggest punch in terms of efficiency and results. A CRM platform, while crucial ...

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Advertising Through Direct Mail

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[Posted October 16th, 2014 by Keith Shetterly]


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Praised as an effective tool for any dealership, automotive direct mail advertising is still a crucial component to any ad campaign — despite the surging popularity of social media and email. Not only can it boost sales and loyalty from your customers, it can also bring up your bottom line — always an attractive goal for your business. Need help with ...

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