Archive for 'Blog'

Why Your Small Business Needs an Automotive Call Center

Posted by:

[Posted October 7th, 2014 by Keith Shetterly]


Bookmark and Share

As a small business, you need all the help you can get streamlining your business operations, right? Well, consider the implementation of an automotive call center for assistance, which take the pressure off your sales team and help them funnel their attention where it’s needed most — on the showroom floor. Placing a contact center at your dealership employs the use ...

Continue Reading →
0

How Can Automotive CSI Help My Business?

Posted by:

[Posted September 10th, 2014 by Keith Shetterly]


Bookmark and Share

When shopping for a vehicle, the experience goes beyond finding and buying the car itself. How the sales associate treats you throughout the process can make a huge difference. That’s why salespeople often ask—or even beg—customers to give them high marks in the customer satisfaction survey, which is also known as the Customer Survey Index (ASI). Automotive CSI is a very ...

Continue Reading →
0

What is Equity Marketing?

Posted by:

[Posted September 7th, 2014 by Keith Shetterly]


Bookmark and Share

Equity marketing is a crucial component of any business, but car dealerships in particular. Why? This concept reflects the true value your brand name holds for the products and services you provide, acting as an extremely strong influence of your sales and market share. You can command a higher price, a strong presence in the community and a more ...

Continue Reading →
0

Equity Marketing Infographic August 2014

Posted by:

Equity Marketing Infographic August 2014
Continue Reading →
0

Creating an Effective Dealership Marketing Campaign

Posted by:

[Posted August 27th, 2014 by Keith Shetterly]


Bookmark and Share

Creating market strategy for any business can be a daunting task. Knowing the right way to advertise in order to reach a specific target audience takes skill, common sense, and savvy customer knowledge. Not only does the market strategy have the potential to make or break a business, it can help to generate interest, promote deals, ensure customer loyalty, and ...

Continue Reading →
0

Getting The Most Out of Automotive Direct Mail

Posted by:

[Posted August 20th, 2014 by Keith Shetterly]


Bookmark and Share

Within the past decade or two, automotive dealerships have been increasingly relying on customer relationship management (CRM) software. Managing the interaction between company and client, CRM software is useful for integrating virtually all aspects of dealership operations, including sales, customer service, marketing, and technical support. CAR-Research XRM, one of the prominent CRM software providers in the United States, has a ...

Continue Reading →
0

Customer Service Maximized With An Automotive Call Center

Posted by:

[Posted August 13th, 2014 by Keith Shetterly]


Bookmark and Share

Automotive dealerships are turning to the call center to streamline their operations and better compete in the industry. This way of “dealing from a distance,” helps the buyer feel safe in their car search through a blend of telephone and Internet resources. This fast and effective way of communicating gives dealers an edge in increasing their market share where ...

Continue Reading →
0

Targeting Customers with Dealership Equity Marketing

Posted by:

[Posted July 30th, 2014 by Keith Shetterly]


Bookmark and Share

When you think of dealership equity marketing, you may think of targeting your customer based with new, innovative ways to boost sales. That’s certainly true, but you can also engage in opportunities for positive equity positions through buyback programs, handle follow up calls and generally manage all of your sales initiatives from one place. Through resources like DealFinder ...

Continue Reading →
0

Keys to Successful Automotive Dealership Marketing

Posted by:

[Posted July 16th, 2014 by Keith Shetterly]

Bookmark and Share

Recent technological development has greatly changed the way people engage and connect with each other. Gone are the days of snail mails and face-to-face meetings. Instead, more and more people are finding goods and services directly from their computers, smart phones, and other devices. The growing reliance on technology has dramatically transformed our lives. For those in the car dealership marketing sectors, generating sales ...

Continue Reading →
0

What is Automotive Direct Mail?

Posted by:

[Posted July 9th, 2014 by Keith Shetterly]


Bookmark and Share

Direct mail is touted by many as an effective tool for automotive lead-generation applications, as it can increase sales, customer loyalty and the bottom line. DealFinder in particular offers a comprehensive automotive direct mail program with the goal of boosting a variety of sales initiatives. When used in conjunction with live phone calls, emails and automated customer follow-throughs, you can ...

Continue Reading →
0
Page 4 of 10 «...23456...»