Archive for 'Blog'

How Has Dealership Marketing Evolved In the 21st Century?

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[Posted April 16th, 2014 by Keith Shetterly]


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There is simply no going back to the days before computers, smart phones and other devices changed the way everything is done, including car dealership marketing and sales. Fortunately, many technologically advanced marketing tools are also easy to use and allow dealerships to change the way they perform tasks better ...

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Targeted Reach: The Keys to Automotive Direct Mail

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[Posted April 15th, 2014 by Keith Shetterly]


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Direct mail marketing can be an effective tool in the generation of new business. As the owner of a car dealership, you can use this tool to your advantage in building both sales initiatives and customer loyalty through direct mail, calls and emails, as well as automated and scheduled customer follow-ups. ...

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Automotive BDC Infographic March 2014

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Automotive BDC Infographic March 2014
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Cultivating Sales with an Automotive Call Center

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[Posted April 2nd, 2014 by Keith Shetterly]


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Generating new business and handling increased leads can be made easier through the implementation of automotive call centers. Dealerships looking to boost business and make it more effective can invest in an automotive call center, or automotive business development center (BDC). This tool is ideal for capturing sales initiatives at several ...

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What Makes Automotive BDC a Wise Investment for Your Dealership

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[Posted March 26th, 2014 by Keith Shetterly]


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Choosing an automotive Business Development Center (BDC) is a wise investment for your dealership in many ways. From streamlined operations to enhanced productivity, the benefits to incorporating an automotive BDC are focused on setting up a centralized point of contact that preserves existing sales resources while driving traffic and hunting ...

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BDC Can Make or Break Your Dealership

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[Posted March 19th, 2014 by Keith Shetterly]


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Business Development Centers (BDC) are an integral part of any car dealership and should be something that you should consider for your business. A BDC will provide you with all of the capabilities necessary to manage your car dealership and bring more revenue opportunities to your door. Managing your ...

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Understanding the New Tools of Dealership Marketing

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[Posted February 26th, 2014 by Keith Shetterly]


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As the owner of a dealership, you should be apprised of the latest technologies out there that help you run your business more efficiently. DealFinder Live’s new tool can help you achieve just that. DealFinder is considered the preferred choice when it comes to dealership marketing tools and the ...

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How High Does Your Automotive CSI Need To Be?

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[Posted March 12th, 2014 by Keith Shetterly]


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If you are not already measuring your automotive CSI, or customer satisfaction index, on a regular basis, you should be. It is important for you to know what your customers think and avoid problems before they start, if possible. CSI scores are also a great way to track your progress ...

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Equity Marketing Works for You and Your Dealership

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[Posted March 10th, 2014 by Keith Shetterly]


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Equity marketing provides your car dealership with a way to attract more buyers and sell more cars. It provides your dealership with a host of services that work together to improve sales results and convert more opportunities. If you feel that your bottom line is being consistently missed and the ...

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A Closer Look at the Automotive Call Center

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[Posted February 12th, 2014 by Keith Shetterly]


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What are automotive call center services? How do these services help your car dealership grow its revenue and manage its customers? The answers to these questions may be at the very heart of your success as an auto dealer. Working with a solutions provider like Deal Center’s Deal ...

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