Archive for 'Blog'

Sell More Cars with Automotive Direct Mail

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[Posted February 19th, 2014 by Keith Shetterly]


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Marketing tools that help you better serve your customer’s needs and make more sales are a required component of any auto dealership’s sales and marketing efforts. These tools include a customer relationship management (CRM) solution like the one provided through automotive direct mail. The marketing solution provided can help your ...

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Automotive BDC: The Latest Tool in Your Dealership’s Arsenal

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[Posted January 29th, 2014 by Keith Shetterly]


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What can automotive BDC do for your dealership? The answer is: almost anything you can imagine. BDC or business development center software has become the standard for automobile dealers who want to bring their business in line with the very best practices in the industry and make it easy for ...

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Equity Marketing Infographic – February 2014

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[Posted February 13th, 2014 by Keith Shetterly]

This infographic image illustrates important information about equity marketing

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What Can You Expect to Get From Automotive BDC?

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[Posted February 5th, 2014 by Keith Shetterly]


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If you’ve never heard of the term automotive BDC, the term stands for business development center and it’s most commonly used in conjunction with the automotive dealership industry. Automotive BDC is designed to seamlessly handle tasks that dealers and sales people don’t have time for — sales calls, customer follow-ups, ...

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Learning More about Automotive Direct Mail

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[Posted January 18th, 2014 by Keith Shetterly]


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Automotive direct mail is a way of marketing and advertising automobiles through direct mail. This can be done through either blanket marketing which is the process of sending a single piece of direct mail to every address in an area, or through target marketing which markets to a specific targeted ...

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Is An Automotive Call Center The Missing Piece To Your Dealership?

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[Posted December 11th, 2014 by Keith Shetterly]


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An automotive call center is a dealership’s best friend when it comes to managing the heavy flow of phone traffic generated by current and potential customers. With the help of an automotive call center, dealerships can schedule and manage phone calls to free up employees for other tasks and can ...

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Examining the Keys to Equity Marketing

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[Posted January 22nd, 2014 by Keith Shetterly]


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What is equity marketing? Simply put, it is the act of capitalizing on the incredible potential of past sales. Using equity position management software can help you, as a dealer, take advantage of the power of these sales and increase your own profitability. Selling the Brand When someone already has one of your ...Continue Reading →
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You Can’t Afford to Ignore Automotive CSI

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[Posted January 10th, 2014 by Keith Shetterly]


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The automotive CSI is a tool used by dealers to see how satisfied their customers are. It allows them to focus on areas of opportunity while staying on track in their strong areas. It’s a valuable tool that dealers simply cannot afford to ignore. The following is just a few ...

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Enhancing Your Auto Sales with Dealership BDC

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[Posted January 8th, 2014 by Keith Shetterly]


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Auto dealerships can benefit from using a business development center, by attracting new buyers, selling more vehicles, saving money and building customer loyalty. An effective BDC can enhance your customers’ experience at your dealership, translating to a more cost effective alternative to radio and TV ads, and a more centralized point ...

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How Using Dealership Marketing Improves Sales Results

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[Posted December 30th, 2013 by Keith Shetterly]


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When it comes to recapturing lost opportunities, nothing is more important than having the right information. For example, when a dealer wants to reconnect with lost sales opportunities, it is critical to understand why the customer did not choose to buy in the first place. This knowledge acquired by

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