Archive for 'Blog'

Drive More Sales with Help from Automotive BDC

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[Posted December 12th,  2013 by Keith Shetterly]


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Car dealers are facing an uphill battle on multiple fronts. They need to appeal to customers who are interested in the car brands they carry, and they have to compete with other dealers for those customers. Individuals tend to shop around before making big purchase like a car, so ...

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How Equity Marketing Services Benefit Car Dealerships and Its Customers

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[Posted November 27th, 2013 by Keith Shetterly]


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Expanding the competitive advantage in the automobile industry can be a challenging situation for many car dealerships. Referral marketing has long been the standard for many car dealerships as it helps to reduce the difficulty of finding a particular customer with an interest in the vehicles on the lot. One effective ...

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How Can Various Dealership Marketing Strategies Improve Sales?

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[Posted November 20th, 2013 by Keith Shetterly]


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Good dealership marketing strategies reach out to every type of customer to ensure that the dealer has the strongest possible sales basis. Deal Finder Live offers several types of marketing strategies to help dealers reach the largest number of potential customers possible.

Equity DealFinder

With the diversified dealership marketing ...

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The Many Ways Automotive Direct Mail Can be a Successful Marketing Tool

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[Posted November 13th, 2013 by Keith Shetterly]


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Many new and used car buyers will spend time searching the Internet for great deals before they actually step foot into a dealership to start test driving vehicles. Dealerships, however, will not be able to finalize a sale until customers actually visit the dealership’s lot. One of the most significant challenges ...Continue Reading →
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How Can An Automotive Call Center Improve Dealer Sales?

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[Posted November 6th, 2013 by Keith Shetterly]


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An automotive call center is a centralized location to which all phone and even Internet traffic is routed for handling by trained professionals. An automotive call center handles the day-to-day call traffic for an automotive dealership, and it can also help the dealership improve sales and service for both new ...Continue Reading →
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Your Dealership is Only as Strong as Your Automotive BDC

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[Posted October 23rd by Keith Shetterly]


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In the past, it was believed that in order to be successful in the automotive business all you had to do was build a building. As the years went by and owners began realizing the need to draw in new prospects another belief was upheld, that one business could benefit from the ...Continue Reading →
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What is Equity Marketing?

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[Posted October 16th by Keith Shetterly]


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Equity marketing refers to the process of finding customers who have investments in a brand or product and then marketing to the appropriate audience within the auto dealer customer base. The term equity marketing can refer to efforts made toward customers who already own the brand or those who are utilizing ...

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The New Keys to Effective Dealership BDC

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[Posted October 9th by Keith Shetterly]


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Business development centers or BDCs have become common among car dealers. A modern dealership BDC is used to enhance dealership sales through four means: attracting new customers, enabling sales people to work more productively, aligning the service department with the dealership’s other areas and retaining loyal customers who become return purchasers.

BDCs ...

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How Will Automotive CSI Improve My Sales?

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[Posted October 2nd by Keith Shetterly]


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The best auto dealerships are learning how to use automotive CSI feedback to their advantage. Using a pro-active approach, these innovative dealers are recognizing that the customer satisfaction index can improve sales by ensuring that their needs are being addressed effectively and correctly. These dealerships know that effective sales people ...

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Exploring the Tools of Dealership Marketing

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[Posted September 25th by Keith Shetterly]

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Dealership marketing is tougher than ever with the advent of the Internet. Even though the web offers greater opportunities to reach potential customers, it also offers your competitors the same opportunities. Today’s car buyer does not assume that he or she will buy close to home; in fact, some buyers ...

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