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Equity Marketing that Works

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Equity Marketing that Works

Our Automated Customer Life Cycle Marketing System targets all of your dealership prospect opportunities by maximizing Equity and Trade positions. Equity is only 1 component of a 10 Tier strategy to effectively target all of your customers with personalized value proposition marketing that gets results!

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Showroom Watch Dog

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Showroom Watch Dog

Showroom WatchDog™ monitors your logged showroom traffic, calling the customers as quickly as within 90 minutes of when they leave! With our trademarked True Voice of the Customer™ interviews, your customer reveals their true objections & critical shopping data was it the price? Selection? Deal? Salesperson? And you make the sale!
We also capture critical Road To The Sale Data and what advertising source drove their visit. This is sales-making information you can get ...

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Virtual BDC Services

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Virtual BDC Services

The professional call center services at CAR-Research are built on 18 years of automotive BDC experience. We are experts in customer communication and attaining true “Voice of the Customer” feedback that is a critical component in helping dealers attain more sales, higher gross profits, and great CSI

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