Archive for 'Uncategorized'

3 Reasons a Multiple-Channel Approach is Critical for Dealership Marketing

Posted by:

Car selling or auto buying

Before the age of the internet and smartphones, marketing an automobile dealership was relatively easy and straightforward. With word of mouth, a few local radio, print or TV ads, and maybe a bit of direct mail and telephone marketing, a dealership could reach the majority of its target audience simply and conveniently.

With the mass adoption of the internet and later the mobile phone with an always-on internet connection, ...

Continue Reading →
0

9 features to look for when shopping for an automotive BDC

Posted by:

If you pay attention to trends in the industry, you know how important a good automotive BDC (business development center) is for a dealership. But what separates the greatest BDC solutions from the rest? Here are nine features to look for when shopping around:

1) Customer research tools.

Solid market research tools are crucial for an effective automotive BDC. You should be able to gather extensive information on any prospect that walks ...

Continue Reading →
0

How Automotive Direct Mail Plays an Important Role in Dealership Marketing

Posted by:

[Posted June 9th, 2014 by Keith Shetterly]


Bookmark and Share


Automotive direct mail is one of the more popular forms of advertising out there for a simple reason: it works. As an effective tool in your automotive lead-generation efforts, direct mail marketing can boost both sales initiatives and customer loyalty. The tried-and-true method of coupling direct mail campaigns with ...

Continue Reading →
0