[Posted May 28th, 2014 by Keith Shetterly]
If you’re looking to up the ranking of your car dealership, increase the number of people who visit you dealership and make purchases, and improve your return-on-investment (ROI), you need to start marketing. Dealership marketing tools can be a great way to bring people and profits in, and don’t have to cost you an arm and a leg. If you’re looking for some possible marketing tools to create new opportunities for your car dealership, read on:
Utilizing Internet Marketing
Internet marketing is one of the most important aspects of marketing your dealership, and can be a great way to drive traffic to your dealership’s website and increase vehicle sales. Using data and analytics to target customers with high buying potential, and by evaluating a number of factors such as the frequency of shopping via the Internet and different payment situations, your Internet traffic and profits can soar. If you want to attract more people to your websites, and therefore your dealership, a great Internet marketing campaign is a must have.
As the owner of a car dealership, one of the must important things to you are your customers. And while all customers matter, those that are high equity customers can make a big difference in your business. If you want to be able to engage your vehicle buyback program, gain quality equity while selling a new car to a customer, and connect with customers using the right message, you need to understand customer equity. If you can identify buyer objections and connect with buyers on a level that makes sense to them, you’ll be able to sell more vehicles. By having an up-to-date database that’s comprehensive, you’ll have the resources at your disposal to make sales happen.
Improving Vehicle Exchange
The vehicle exchange process at your dealership might be a bit lengthy—that’s not uncommon. However, the time process that it takes you to seek information about a vehicle before making a decision about it is slowing down you, your staff, and your dealership’s profit making potential. In order to increase your vehicle exchange programs, and therefore the productivity and profits of your dealership, you need to equip your dealership with a CRM platform that provides you more information about each vehicle. Now, you’ll be faced with the challenge of keeping up with the demand of vehicle exchange while servicing as many as your staff can take on.
Engaging the Service Drive
Your dealerships service drive can be one of the most essential tools at your disposal if utilized properly. When a new customers pulls into your service drive, now’s your chance to create a selling opportunity. By learning how to connect to more customers at just the right time, how to form a relationship with customers in a light-hearted and friendly way without putting pressure on the customer, and knowing how to deliver the right information, you can increase your profits and make your customer happy.
If you want to improve the visibility of your dealership, marketing efforts can help. Consider Internet marketing efforts, equity, improvements to your vehicle exchange program, and engaging your service drive as some successful ways to increase your ROI.