- Generate New Business
- Build Customer Loyalty
- Save Money
- Enhance Customer Dealership Experience
Use DealFinder’s Business Development Center to Improve Customer Experience
A good dealership BDC (Business Development Center) is key to enhancing the customer experience at your dealership. At DealFinder, we offer a BDC that is more effective and costs less than newspaper or radio ads. It identifies dealership assets, develops sales initiatives that maximize revenue generating, and builds customer loyalty. With our solutions, your sales, service and automotive call center can function together as a single unit to generate new business and to increase the satisfaction of customers as well as build their loyalty. Your customers’ dealership experiences will be greatly enhanced! Contact us today for more information.
October 26, 2016
Making the most of your dealership BDC means understanding what separates good BDC performance from bad. You should watch these metrics closely and ask questions about anything that doesn’t look right.
1) Response time. How long it takes for your BDC to respond to prospect actions.
2) Lead to close. How many days it takes for a lead to become a sale.
3) New prospects. How many new prospects your BDC generates within a single month.
4) Retained prospects. What number of prospects carry over from previous months.
5) Contacted prospects. How many prospects your BDC contacts in an average month.
6) Prospect actions. How many major actions your prospects take in a given month; setting appointments, closing, etc.
7) Lead revenue vs. lead cost. How much money you’re making off a given lead moving through your BDC, versus how much it costs to acquire that lead.
Look closely at these 7 metrics, and you’ll have a much better idea of how your BDC is operating from month to month.
July 14, 2016
How can an automotive call center help my business?
Exciting new research by analyst firm Gartner predicts that by the end of this year, over half of the Global 1000 companies will have implemented virtual call center software. This is a trend that’s only growing across a variety of industries, but it has special import on the automotive industry where having a responsive dealership BDC is paramount to customer satisfaction.
Just check out these key ways that an automotive call center can help your business:
- Reduce operating costs. That’s right, hiring an automotive call center can actually bring down your costs. That’s because virtual call center software and personnel enable you to effectively run and manage an entire automotive BDC without investing in the equipment and tech personnel to manage, network, process, and maintain backup data.
- Increased security. Data security is a real concern for any business that accepts and stores client identity information. Comprehensive automobile call centers continually invest in the latest security protocols, hiring experts and keeping tabs on changing security regulations so you don’t have to worry about reputation-damaging breaches.
- Better customer relationships. According to Harris Interactive, 60% of all customers are willing to pay more for a better customer experience. Those in the automobile industry knows this goes doubly true when customers make big vehicle investments. A virtual automotive BDC gives customers 24/7 access to a real person that can help guide them through the buying process.
March 26 , 2016
Published by DealFinderLive
Automotive call centers are a huge boon for automotive businesses. Especially as car sales surge, with U.S. sales hitting a record high last year and this year looking even more promising. If you haven’t already made the investment switch, then it’s likely your regular sales force is feeling the strain of having to answer the overwhelming volume of phone and internet leads that automotive dealerships receive on a daily basis.
An automotive BDC takes the burden off of your sales force. They handle all of these prospective leads, which can be several hundred every week, to give callers the basics, set appointments, and carefully hand them gift-wrapped to your regular sales force. A sales force who are experienced and adept at handling the face-to-face sales pitch necessary to close the deal.
In addition to nurturing leads, an automotive BDC is also responsible for the frequently missed follow-ups. This includes calling to schedule oil changes, extended warranties, and service checks. All of which are potential steady income for the dealership with little to no work on your part.
Follow-ups will also include surveys and polls to collect feedback on how satisfied guests were with the entire buying process. Such data can help the dealership better understand where sales staff needs to or can improve and what types of products and services are deemed most valuable.
Best Practices for Automotive Internet Sales and BDC Training
[Posted December 14th, 2015 by Keith Shetterly]
In the 1990s, many businesses scoffed at setting up a website or establishing an online presence as they saw the Internet as being ‘just a fad’. Today, most everyone would agree that the Internet not only is here to stay, but it has also irrevocably changed the retail and sales landscape. The automotive industry is no exception–a robust Internet sales team is essential to strong onsite sales.
For better navigation of this landscape, consider these best practices for automotive Internet sales and dealership BDC training:
Training on product knowledge: With the internet and globalization of information, sales personnel have been transformed from hawkers of information into customer consultants. This means that dealership BDC representatives should be chosen for their strong communication, interpersonal, and persuasion skills. They should then also undergo a rigid training in product and vehicle knowledge with regular updates on the dealership’s products and marketing campaigns. This training and a naturally strong skill set enables them to be much more fluid on calls and able to improvise with customers to find the best solution instead of reading from standard scripts that give the customer little to no hard knowledge.
Introduce and maximize tools: Reporting and analytic tools are the automotive BDC’s best friends. Use a robust CRM system that’ll enable you to pull process metrics and organize customer information for hard analytic information on what campaigns work, what ones don’t, and where your dealership needs to improve in the sales process. Having such reports will also better help coordinate internet sales staff with in-house, on-the-floor staff for the most effective sales.