[Posted December 30th, 2013 by Keith Shetterly]
When it comes to recapturing lost opportunities, nothing is more important than having the right information. For example, when a dealer wants to reconnect with lost sales opportunities, it is critical to understand why the customer did not choose to buy in the first place. This knowledge acquired by dealership marketing can make it easier to make the sale the next time.
One important thing that dealership marketing software does for dealers is give a great deal of information on exactly why customers make decisions the way they do. By providing detailed demographics and the ability to target specific groups, dealership marketing software allows dealers to recapture missed chances for sales and to make loyal customers out of those who have, in the past, chosen not to purchase.
Auto Sales Continue to Grow
There is an average of about 500,000 vehicles sold domestically each month, and around 5.5 million sold each year. This means that there is a great deal of opportunity for dealers who want to target specific age, gender or preference groups for sales promotions. Every month of the year, people are buying cars; it is up to dealers to identify these individuals and target them for cost-effective marketing efforts that bring in sales.
However, this may be easier said than done. Old methods involved thousands of hours in callings and mailings that bombarded neighborhoods in addition to expensive television and radio time. Now, with the help of dealership marketing software, dealers can work smarter rather than harder to target their sales audience.
What Is Dealership Marketing Software?
Dealership marketing software is a package that allows dealers to target specific people and groups for marketing efforts. Through the use of technology, a simple mouse click can arrange the targets for a marketing campaign according to almost any parameters.
Dealership marketing software has many advantages for busy auto dealers, including:
Creating Opportunities Without Increased Costs
Dealership marketing software is one of the most cost-effect marketing strategies available. For a one-time investment, dealers gain a tool that can be used over and over again to target market for various campaigns. In fact, the more dealership marketing software is used, the more cost-effective it becomes.
Creating a Comprehensive Platform That Includes All Members of Staff
Dealership marketing software can encompass everyone from sales staff to finance to service to ensure that all employees are in the loop and have the information they need to make good decisions.
Providing Excellent ROI
There are few marketing tools that have better return on investment than dealership marketing software.
Does Dealership Marketing Software Work?
Marketing software can manage email marketing, leads and create custom analysis reports that lead to real-time access to prospects. Dealership marketing software is only one tool in an auto dealership’s sales arsenal; however, for many, it has become the underpinning of many successful sales campaigns. If your dealership requires assistance in managing the ins and outs of the company, dealer marketing software may be just the tool you need.