[Posted February 5th, 2014 by Keith Shetterly]
If you’ve never heard of the term automotive BDC, the term stands for business development center and it’s most commonly used in conjunction with the automotive dealership industry. Automotive BDC is designed to seamlessly handle tasks that dealers and sales people don’t have time for — sales calls, customer follow-ups, equity and promotional calls, email campaigns, e-newsletters, dealer reputation management and market pricing updates. From lease returns and Internet leads to service and parts retention marketing, BDC can be a crucial part of any auto dealer, no matter how large or small.
How BDC Can Help
How can auto dealerships benefit from setting up and utilizing a business development center? When done right, an automotive BDC can help bring in new buyers, ideally leading to increase in sales of more vehicles and an increase in money savings. It also can help to build customer loyalty; therefore, enhancing their overall experience at a dealership. Implementing a BDC can, over time, result in a more effective alternative to traditional radio and TV ads, plus it can put in place a centralized point of contact — all without tapping into existing sales associates time and effort. In turn, their efforts can be channeled into what they do best: selling cars out on the showroom floor. With the potential to generate more business and boost customer satisfaction, it’s a no-brainer to some why BDC is a must at their dealership. It can not only help identify dealership assets and develop sales initiatives, it can provide revenue a bump and build loyalty among the most valued part of a dealership — the customer base.
In-House vs. Outsourced
Whether you incorporate an in-house or outsourced BDC, there are clear benefits to using a system that’s not only well-maintained, but well-appointed. This can help curb staffing failures and outcomes that have been improperly defined. The right BDC for you depends on many factors, including the size of your dealership and your specific needs. Choosing the right one for you can mean a boost in dealership growth with a healthy ROI. In-house BDCs are typically better for small dealerships, while outsourced BDCs tend to be a better solution for medium and large dealerships.
BDC Can be a Convenient Time Saver
These days, with so many auto dealership staff being pulled in so many directions, it can be a relief to incorporate a BDC for sheer convenience and time savings alone. Leaving potential customers on the lot to answer phone calls can be counterproductive. This is where the BDC steps in — to handle appointments and general inquiries, as well as sales and customer retention. BDCs effectively reduce the amount of time staff members are using on phone calls, detracting from their most productive moments during the day.
Overall, business development centers are utilized as a management tool that can help response time, follow-ups and sales opportunities all within one main department. If you are looking for effective methods to increase sales and manage different departments within the dealership, consider the benefits you can receive from an automotive BDC.