[Posted July 16th, 2014 by Keith Shetterly]
Recent technological development has greatly changed the way people engage and connect with each other. Gone are the days of snail mails and face-to-face meetings. Instead, more and more people are finding goods and services directly from their computers, smart phones, and other devices. The growing reliance on technology has dramatically transformed our lives. For those in the car dealership marketing sectors, generating sales and converting potential clients into actual buyers also take on a new twist. To ensure your automotive dealership is maintaining a strong market visibility with the most up-to-date marketing strategies, here are four keys that will help you to develop a successful automotive dealership marketing campaign.
Understanding Consumer Needs
A successful automotive dealership marketing effort is one that effectively captures consumer demands. Therefore, dealership owners should try to understand what the consumer need or like and tailor their products to those expectations. An easy way to do this is by keeping a comprehensive database with up-to-date information about existing or potential customers. For many automotive dealerships, equity marketing, which involves tracking consumers’ purchasing habits, is an indispensable element for understanding consumer needs and building up a loyal line of buyers.
Track Customer Satisfaction
In an era when everyone is busy and always on the go, sending satisfaction surveys may not be the most effective way to track customer satisfaction. Therefore, car dealers should include automotive CSI (Customer Satisfaction Index) software to not only document customer opinions about their goods and services, but also make improvement base on those feedback.
Create New Sales Opportunities
A key aspect of successful automotive dealership marketing is proper management of sales leads. Using a Customer Relationship Management (CRM) system, dealers can input current customers into a database and link them with the potential referrals they may provide. Even better, the sales staff will benefit from a streamlined schedule and be able to assign, solve or forward sales tasks on dedicated platforms.
In addition to managing sales leads, a CRM software can also help automotive dealers to generate sales opportunities by sending emails blasts to specific groups of people. Doing so greatly improves lead conversion because those in the automotive dealership marketing sector will be able to create content that tailors to very specific consumer interests.
Communicate with the Market
Last but not least, communication with the target market is of utmost importance for a successful dealership marketing strategy. Dealerships should not only clearly understand the needs of their current or potential customers, but also find the right way to communicate key information to the right group of people.
DealFinder is a automotive business development centers (BDC) that can satisfy all your needs to deliver a successful automobile dealership marketing campaign. To ensure that your dealership is well-grounded in meeting consumer needs and expectations, DealFinder promises to help car dealers to not only build customer loyalty but also increase customer return rates through multi-channel marketing, showroom sales appointments, full database analysis, and much more. Additionally, DealFinder’s Loyalty DealFinder, In-Market DealFinder, and Equity DealFinder services also ensure that both former and potential customers are up to date with the newest products.